Pour yourself a glass of whiskey (this is the Search LOUNGE after all), kick back and watch as the New York Times and its readers try and figure out what people who aren’t developers actually do at search engines. The People Inside Googleâ€™s Black Box. Even Danny Sullivan weighs in on the topic.
Some of the comments have some of it right. If you put them all together it looks like the truth is in there! Anyways, happy reading.