Ms. Dewey

Have you seen Ms. Dewey yet? She’s a human face for search. Far as I can tell it’s MSN’s search results with a twist.

That twist is Ms. Dewey who is played by actress Janina Gavankar. Enter a query and before she gives you the results she’ll make some “clever” remark about your search. Note “clever” is quoted. The remarks tend towards the flirtatious for no reason that I can tell.

Is it useful? Not anymore so than a regular text-based search engine.
Is it memorable? Yeah.
Is it cool that a librarian is the face of search? Damn straight.
Did it crash my browser? Yes.
Is it offensive because she’s an attractive woman? You decide.

What does it all mean? I think it’s a viral campaign to get attention. Good thing I didn’t fall for it.

About Chris

I'm Chris and I've worked in the search engine industry since the late '90s.

One Thought on “Ms. Dewey

  1. it would be to easy to laugh this off as an act of desperation from microsoft (and a lot of fun). it reminded me more of subservient chicken (http://www.subservientchicken.com/) than it did of google.

    interestingly, one of my coworkers showed it to me and said “i think it’s cool.”

    if anything, it falls into the category of intelligent agents/ivrs, which is a strong emerging market.

    i wonder if we will see ms. dewey on a flat panel on the drive through someday? search term: hamburger -pickles -lettuce

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